This post will regularly be updated with the latest most memorable fashion shows but not just for their fashion but stage design, which for me, is one of the best parts. I am a big fan of staging and set design, so when the new year begins I get quite excited about the fashion calendar….
SHOWS YOU’VE GOT TO CHECK OUT SO FAR….
1. Last nights 16th Jan 2016 – Adidas Originals & White Mountaineering AW16
The sportswear giants reunited with Japanese brand White Mountaineering at the Pitti Imagine in Florence. The show was watched at The Station Leopolda, a facility with original physical features and a strong architectural identity. The Stazione Leopolda is, or rather, was a real railroad station. It is a protected site due to is heritage dating back to 1848t’s built in 1848. The venue has been home to art exhibitions, large contemporary shows, & conferences. It is located at Porta al Prato, not far from the Parco delle Cascine, right on the city’s wide boulevards and less than one kilometer center of Florence.
The show was fantastic to watch, the timing, the concept and the lighting was on point. Simplicity, precise shapes and balance is was what I expect from Japanese influence given the principles of zen and it’s application on aesthetics. I wanted to be there before the show so I could see the technical and manual installation. I want to know who’s doing what, when, where.
This was more than a fashion show, it was an art installation and contemporary drama piece. I guess this was their intention given they were using the Pitti Imagine venue in Florence. The inspiration behind the triangle shape lighting came from the iconic Adidas 3 stripes, it was the beginning point for the concept of the show. Yosuke Aizawa was interviewed by Dazed Digital. During the interview he mentioned the free reign he had with this show and his interest in opposites, like tradition and innovation, which is a familiar zen understanding, using opposites. Yosuke and his team used hard wire cables to direct and hold the lighting triangles which added to the overall effect. The light bounced of the hard metal giving it a vertical & linear dimension which looked like lasers following the three stripe lights as the triangles descended. The show has been described as ‘futuristic’ but I wonder if they were aware that Futurism is an avant-garde movement founded in Italy when developing this concept. It would fit in very well considering they are in Florence.
Take a look at the White Mountaineering 2016 show for a more holistic understanding of the brand that collaborated with the sports giants Adidas.
More to come… just waiting patiently for shows of outstanding creativity and impact….